The Importance Of CRAFTMANSHIP

The quality of the craftmanship is an important part of the Voice brand dna and to be able to find the best craftmanship, Voice cooperates with a number of carefully selected partners.

God, as the modernist architect and designer Mies van der Rohe famously stated, is in the details. And the more reduced the design, the more important the details and the quality of the craftmanship become. Even detailing subtle to the point of invisibility will affect how we feel about an object or a piece of furniture.

To be able to source not only the best materials but also the best craftmanship, the company has taken its original modus operandi one step furter. Today Voice has no factory of its own, but cooperates with a number of carefully seleted suppliers, chosen for their extreme skill.
”It creates flexibility and a possibility for us to look for excellence in different materials, wherever it resides. There is amazing know-how to be found in Sweden”, says MattiasStenberg designer at Voice.

One important partner is Lammhults Snickeri in Lammhult, Småland. Technology has evolved greatly since the first pieces of wood furniture were produced here in 1939, but the need for know-how is the same. Since the summer of 2017, the carpentry workshop is headed by Ellen Andersson. Quality, she says, requires having both the technology and a deep knowledge of wood.
”It’s about being able to look at a piece of wood and know how to use it. To know what piece to select to different parts and to have an understanding of how the wood will behave from start to finished product”, she says.
An example is the Chamfer series, which presented several challenges to the workshop. Designer Mattias Stenberg chose to use veneered American ash for its understated look. But the chamfered edges, that give it its name, have to be made in massive wood.
”The edge pieces have mitered surfaces in the corners that have to come together perfectly in the sides, back, top and bottom. We figured out how to do it eventually, but it took some premeditation”, Ellen remembers.

Another challenging product is the Levier shelf system, designed by Cate & Nelson, also in American ash. Elegantly tapered consoles give it lightness and clean lines, but their delicate ends makes it imperative to choose the right material. Computerized tools can make wonders with the wood, but the choice has to be made by a skilled craftsman.
”You never know what is hidden in a piece of wood. It can be properties that are very difficult to spot when the piece is raw, but really stand out when it is finished. It takes a lot of experience to make the right choice”, Ellen says.
Her own interest in wood came early. She grew up on a farm in the countryside where her father had a small sawmill. Two years ago she did an internship at Lammhults Snickeri as a part of her education in furniture production. Today, at the age of 26, she is the head of the carpentry workshop.
”I wanted more people to know about the great things that we produce here, so when I was asked to take care of the carpentry workshop I didn’t hesitate”, she says.
”There are always new things to learn and to bring along to the next project.”

The transformation of a brand